The long way round
Paul Rodney Turner became a monk in Sydney in 1983, at nineteen. His first service was cooking and serving meals to homeless people on the city's streets. He has been doing food relief ever since, for forty-three years.
He stayed a monk for fourteen years. He was not a typical one. Alongside the philosophy and the temple kitchens he taught himself copywriting, marketing, graphic design and web development. In 1994 he left Australia for Washington DC to establish the charity's headquarters and expand it internationally. In 1995, still in robes, he built its first website.
That organization became Food Yoga International, one of the largest plant-based food relief networks in the world, with billions of meals served across more than sixty countries.
He left monastic life in 1997, married, and needed an income. The technical skills were already there. So was the harder habit: the assumption that work should feed someone.
Nearly thirty years of building followed, including institutional web systems for the World Bank, IFC and USAID. Every venture in that time carried impact inside it rather than beside it. Not philanthropy after profit, but giving built into how the thing worked.
OM Guarantee came out of that instinct.
Where it started
In 2019, OM Guarantee let a business turn sales into social impact. A merchant chose a cause, we handled the giving, and the merchant could tell their customers about it.
It worked. Around thirty businesses used it. Meals were served, and the impact was real.
But the model asked something of merchants that we would not ask today. They had to take our word for it. We were in the middle: we described the impact, we set the numbers, and the merchant had no independent way to check any of it. If they wanted proof, the proof was us saying so.
That is how most impact marketing still works. A badge on a checkout page, a number in a footer, a claim on a website. Somebody says it, and everybody moves on.
What changed
We rebuilt it, and we took ourselves out of the middle.
We never touch the money. Donations go from the merchant to the charity through Every.org. We are not a payment processor, we do not hold funds, and we do not take a cut of anything given.
Charities set their own rates. When a page says a donation provided a certain number of meals, that number came from the charity, entered by a named representative who verified their own email address. We do not estimate impact on anyone's behalf. If a charity has not confirmed a rate, we show verified dollars and nothing else.
Every donation is checkable. Verified donations are published on a public page and anchored to the Polygon blockchain. You do not have to trust us. You can look.
That last line is the product. Everything else is plumbing.
Why it matters
Fourteen years of monastic life teaches you that giving is its own reward and needs no audience. Thirty years of business teaches you that a claim made to a customer is a different kind of thing entirely. One is a practice. The other is a promise, and promises should be checkable.
Conscious commerce has a credibility problem. Customers have learned to discount impact claims because so many of them cannot be verified, and the businesses doing real work get grouped with the ones printing badges.
Verification fixes that asymmetry. A merchant who actually gives can prove it, in a way a merchant who does not cannot copy.
Who runs it
OM Guarantee is built and operated by Master 22 Solutions LLC, a New Mexico company founded by Paul Rodney Turner in 1997.
A disclosure
Food Yoga International, one of the charities featured in our curated collection, was founded by OM Guarantee's founder.
It is listed because it fits the collection's criteria, and it is subject to the same rules as every other charity on the platform: it sets its own impact rate through the same confirmation process, it receives donations directly through Every.org like any other nonprofit, and OM Guarantee earns nothing from donations directed to it.
We would rather say this plainly than have you find it.
What we are now
A small, independent verification layer for businesses that give. No funds held, no impact invented, no claims that cannot be checked.
If you already give, we make it provable. If you do not, this is not for you.